London, despite some faults, remains a destination for lovers of the high life and high fashion. Despite recent events (read Brexit although the city itself voted to Remain) London will likely continue to be an important center for the wealthy and the canny alike. On the plus side, now is the time to take advantage of favorable exchange rates!
From designer clothes to the luxurious properties available, the British capital has lots to offer if you don’t look past the superficial. For this story, we’ll dive a little deeper and make straight for three homes that would be sound investments and put you in close proximity to any luxury goodies that your wardrobe cannot resist.
205 Holland Park Avenue 
Located just minutes away from Kensington, Notting Hill and Knightsbridge, this Redrow London development provides you access to some of the finest attractions in London. The 17 apartments — one, two and three bedrooms— bring a level of luxury and comfort to its residents, who are also assured of exclusivity, what with just 16 neighbours. Those familiar with the area might realize that this is the first new-build on this famously fashionable street in more than 50 years.
The apartments range in size, from 584 square feet to 1,285 square feet, with a breath taking view of west London; the highest you can go here is the 10th floor so be aware. While shopaholics will have their playground just minutes away, the location provides art lovers a space to enjoy their craft as it has its very own studios on the ground floor that measure a combined 8,500 square feet. Yes, this property has the vibe of an artists’ commune to it.
The interiors boast luxurious fixtures and fittings such as polished chrome door handles and kitchens fitted with Nobilla units as well as built-in wine coolers. To keep residents warm in the cold British winter, the property also has underfloor heating and flush oak. The bathrooms in each home, are draped – if we might be permitted some liberties in using this word – in porcelain stoneware tiling, making it a peaceful sanctuary.
Residents of course may avail themselves of Holland Park itself, as well as Royal Crescent Gardens. 205 Holland Park Avenue even features a private courtyard with secure underground parking and a 24-hour concierge.
Thomas Earle House
One of Kensington Row’s most recent property developments, Thomas Earle House is also a Berkeley Group development. With numerous boutique and specialist antique stores at the doorstep, the 83 apartments here feature luxurious amenities and access to a Harrods Estate concierge. From the pool, to the spa and sauna as well as state-of-the-art gymnasium, staying fit has never been this fancy. For entertainment, residents need not venture far as the apartments have their very own private cinema.
Even with a one-bedroom apartment, residents can be assured that their homes will be 500 square feet larger than an average London new home. Buyers can also choose between two or three bedroom apartments but the important thing to note here is the overall size advantage of the Thomas Earle House, seeing as how most properties within the capital are significantly smaller.
The Pall Mall Collection Penthouse
With three lateral apartments and a stand-out duplex penthouse, the Pall Mall Collection is one of the newest additions to an area that has seen very few new builds over the years. The development, by Amazon Property, manages this feat because it is a former office building that is now an example of how modern design can integrate into a Georgian area. With boutiques and tailors who cater to clients who demand only the finest just doors away, the penthouse is a dream come true for any fashionista or style maven in fact, given that Jermyn Street (home of John Lobb and Turnbull & Asser) is right around the corner. For those who love their gems, New Bond Street is also just around the corner, which makes Ted Baker, Hugo Boss and Michael Kors neighbors.
Measuring 2,575 square feet, the Pall Mall Collection penthouse boasts views of Buckingham Palace, Green Park and Piccadilly from the North and South facing terraces. The open plan sees the kitchen, dining and living areas blend seamlessly and makes a perfect fit for those who love to entertain. Apart from the solid oak flooring, the penthouse boasts other fine materials such as the Calacatta Michelangelo Marble that was taken from the same quarry as that used to create the Stature of David. The wet walls of the master en-suite and bathrooms as well as the kitchen use this distinctive natural stone that has varying grey veins.
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