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A Journey into Wellness: Cureveda

Bhavna Anand Sharma, the founder of Cureveda, comes armed with over a decade of experience in the nutraceutical industry having started her first company at 21 with distribution rights for Nature’s Bounty in India, the world’s leading supplement brand. Since then, she has run a pharma company for five years, set up a digital platform for AYUSH practitioners to connect and collaborate having over 10,000 members, helped establish the first ethics committee in Vidarbha to enable clinical trials by independent Ayurvedic practitioners and funded over 10 clinical trials on unique herbal formulations. “The only industry I truly understand is healthcare,” she says.

Bhavna’s dreams of launching a private label supplement brand which promotes globally the science of herbs unique to our nation, came true with Cureveda. Equipped with a strong academic background (alum from Indian School of Business, London School of Economics, Shri Ram College of Commerce) she began work on research on formulas for Cureveda in 2015 – sourcing new age ingredients and plant extracts.

Brand philosophy Cureveda is a proudly Indian brand that combines the traditional knowledge of herbs, unique to India, with modern research on natural ingredients to create a gold standard, internationally competitive formulas. Cureveda is a pioneer in developing vegetarian formulas that are as close to nature, free from harmful side effects, and backed by clinical research. Several of their formulas like the collagen builder Glow have completed clinical trials registered with the Central Trial Registry of India. They have expertise in the use of ancient herbs and modern phyto-extracts like vitamins and minerals derived from whole foods and plants.

Completely natural ingredients ensure higher bioavailability (absorption), better results, and least side effects. There are no added metals, artificial colours, flavours, processed sugar in their entire range.

 

Products and Plans

Cureveda offers a range of therapeutics which includes products for various health concerns like diabetes, cholesterol, sleep disorders, stress, memory, thyroid etc. They also have a unique range of wellness blends for hair and skin health like plant-based collagen, plant derived biotin, anti-aging formulas.

Some of their bestsellers
Cureveda GLOW – plant-based collagen builder:
An advanced formula for skin radiance, hydration, and pigmentation. Every serving Contains 9.6 GMs of plant protein, 100 IU vitamin E derived from sunflower seeds, unique ingredients like pearl powder, sea buckthorn, tetrahydrocurcuminoids, adaptogenic blend, to provide holistic skin nutrition.

Cureveda YOUTH – plant-based age defense blend: Rejuvenates the skin, improves elasticity, gut health and maintains general well-being. Contains asiaticosides derived from gotu kola which has never before been used in an Indian supplement.

Cureveda GROW – plant-based advanced hair nutrition: Helps in hair growth, hair strength, hair thickness and a healthy scalp. Contains 10000 iu biotin derived from the herb sesbania along with powerful plant antioxidants like lucopene derived from tomatoes.

Cureveda Pureprash – Completely herbal chyawanprash for immunity and well-being: Voted several times as a best seller owing to its results, taste & freshness as it’s only manufactured in small batch sizes.

Cureveda Sparkle – Formulated oil pulling product for oral health & immunity: Oil pulling is recommended by the Ministry of AYUSH as a daily practice during Covid times. Helps to whiten teeth, strengthen gums, remove plaque, and detox. Contains virgin coconut oil sourced from Kerala, pearl powder, eucalyptus oil, peppermint oil, thyme, and clove.

 

The post A Journey into Wellness: Cureveda appeared first on TMM.

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