New logo, new name and new inspirations — the Sonia Rykiel kids collections have been completely revamped in preparation for next season.
Always modern and chic, the S/S 2016 line dedicated to little ones is inspired by contemporary Parisian style but with an added playful touch.
Apart from the logo, the biggest change involves the name of the children’s collections that will now go by “SONIA RYKIEL PARIS” instead of “Rykiel Kids”. The change allows the fashion house to present a design continuity of all the collections in the Sonia Rykiel range.
The SONIA RYKIEL PARIS kid’s collections will in future be designed exclusively by Julie de Libran, artistic director for Sonia Rykiel. The change takes effect for the spring/summer 2016 collection.
Elegant and vibrantly colorful pieces
For the next spring and summer season, the fashion brand pairs black with a multitude of colors from peony and powder pink to poppy red, yellow and blue featuring of course, the iconic Sonia Rykiel stripes.
Printed fabrics will also be one of the highlights of the collection including floral, checkered and childlike motifs (monsters, fruits and drawings by graffiti artist André Saraïva).
The materials are chic and refined: jersey, velvet, smooth and creased silk as well as tulle and boa feathers. Denim will also feature in the form of overalls. Girls will be able to choose from cuffed jumpsuit pants, a belted shirt dress, t-shirts and elegant dresses.
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