Pharrell is one of those people that can just do it all. From music to skincare, there’s nothing with the Pharrell name on it that doesn’t hit the spot. That goes for the artist’s adidas range, too. Pharrell has been working closely with the Three Stripes for several years now, covering all sides of the sportswear equation but moving past the mountains of grail-status shoes, his latest work with the brand forgoes hype for complete simplicity.
adidas x Pharrell Premium Basics show that sometimes details are overrated. Looking to his signature bold, primary color palette, Pharrell’s Premium Basics strip things back to the essentials. The gender-neutral collection puts high-quality jersey builds on a pedestal with its lack of complication.
Better yet, the whole collection is constructed from cotton overseen by the Better Cotton Initiative — a non-profit that promotes a more sustainable and ethical approach to cotton farming. It comes as part of adidas’ 2022 goal of becoming more sustainable, a move embodied in the introduction of the Choose to Give Back program. As part of Give Back, adidas customers can send used product from any brand back to us via the adidas Creator’s Club app to be reused or resold in return for 200 Creators Club points and up to $40 of adidas vouchers.
In any basics range, we head straight for the crewnecks and hoodies. Simply put, the modern wardrobe can never have too many. Thanks to the color palette of adidas x Pharrell Premium Basics range, these sweats become central players in your layered outfits, anchoring them with a bold color. And when summer rolls around, they become the star of the show all alone.
Much like sweats, high-quality T-shirts are always in demand. These pure cotton pieces are cut from BCI-certified cotton which is part of adidas’ 2022 move towards a more sustainable collection. We’re particularly loving the bold orange and dusty purple hues.
Whether you’re a shorts or pants person, adidas x Pharrell Premium Basics has you covered. Pure cotton French terry forms the classic foundation for the block-color pieces. While the jersey shorts may be reserved for at-home use for now, they will really come into their own during spring and summer.
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