After sharing a behind-the-scenes video and a teaser, LONGCHAMP has unveiled the complete campaign film starring style icon Alexa Chung.
In her third tie-up with Longchamp, Alexa Chung posed for photographer Max Vadukul on the rooftop terrace of the Cité Radieuse in Marseille.
The 31-year-old model shares the spotlight with another fashion icon: the Longchamp Le Pliage Héritage bag, which is offered this season in a miniature version in electric blue or coral.
Directed by Jean-François Julian, the film emphasizes the dynamic energy of the brand ambassador and the modern feel of the new collection.
The post Alexa Chung in her third Longchamp campaign appeared first on LUXUO.