Alexander Wang has released a short film inspired by video games to promote his collection for H&M, which launches on 6 November.
The two-minute video opens with a shot of Alexander Wang, who turns on what looks like a high-tech scale model of an unassailable fortress.
Next come the models, warming up in the locker rooms as a booming voice counts down to zero, when they dash off to tackle this same fortress. And things get physical.
WATCH: ALEXANDER WANG X H&M COLLECTION REVEALED
The models run all over the place, scale walls, snowboard on a weathered wooden plank and sail through the air, while the camera angle gives the viewer a first-person perspective, just like in a video game.
Raquel Zimmermann, Joan Smalls and Isabeli Fontana are among those seen giving their all in this physically demanding campaign.
Those who like what they see will have to wait until November 6 to find the collection in H&M stores and online!
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