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AMBUSH is gearing up to release its fourth collaborative Dunk High together with Nike this week, and ahead of the anticipated launch, the label has revealed its new campaign starring both Yoon as well as Megan Thee Stallion.
The visuals feature the upcoming vibrant yellow sneaker as well as collaborative apparel in bright colors, including pink and neon green. The glowing hues are a nod to Tokyo’s bright lights and anime culture, Yoon writes on Instagram, adding that the collaboration illustrates the “surprising ways sport can transform the aesthetics of daily life.” “Inspired by Japan’s motorcycle subculture, I designed the Motorcycle Jacket and Pant to be as futuristically fashionable as they are functional,” the designer adds.
https://www.instagram.com/p/CRxS6FjtE52/
Megan Thee Stallion stars in the campaign, wearing the collaboration’s unisex co-branded top, jacket, and pants, with the sneakers to match. The rapper also sports bleach blonde hair with streaks of green, pink and black, as well as a futuristic motorcycle helmet to top it all off. She’s spoken about her love for anime throughout her entire career, both through her music and interviews, as well as dropping merch lines and shoots inspired by the genre, making her the perfect person to front the campaign.
The apparel collection will be releasing alongside the anticipated AMBUSH x Nike Dunk High on July 30, and will be releasing online at Nike’s website, SNKRS, AMBUSH as well as at select retailers. Take a look at the futuristic and anime-inspired campaign, and don’t miss the drop this week.
https://www.instagram.com/p/CRwZeC4FS_h/