Apple has introduced three collections of the new Apple Watch just after revealing the new iPhone 6 and the iPhone 6 Plus.
And as expected from any device that was developed under the watchful eyes of Jony Ive, it’s as stylish as it is potentially useful.
But good looks alone do not guarantee a device is going to be any good, so how does it stack up to the competition?
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The Apple Watch can track motion, health, fitness and well-being, monitor heart-rate, can be used to make phone calls and send single touch messages, as a replacement for a physical wallet when paying for goods, as an iPhone camera remote control and as a standalone mp3 player.
But all of the features have been carefully and intelligently integrated in a way that makes the device as simple to use as an iPhone.
There are also intelligent touches like a digital crown wheel that can be pushed or turned to navigate the watch face and interface with apps without obscuring it with your fingers and which Apple is hailing as its most revolutionary navigation tool since the click-wheel on the iPod.
But perhaps most importantly, the company has avoided taking the ‘one-size-fits-all” approach.
The watch is available in three different styles, or ‘collections’ — Watch; Watch Sport; and Watch Edition — and in two different watch face sizes.
Watch comes with a polished or space black finish stainless steel case and a choice of six different straps ranging from stainless steel bracelets to leather bands.
Watch Sport swaps stainless steel for lighter aluminum and a tougher display for those that want to make the most of its activity-tracking capabilities.
Meanwhile the Edition collection is for those that want glamour. The smartwatch is plated in 18-karat gold and owners will be able to choose from six styles each with their own specially designed band.
The Apple Watch is set to go on sale, initially in the US only, in early 2015 and will cost $349.
It is compatible with the iPhone 5, 5C, 5S and the iPhone 6.
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