World number five wine producer Argentina is turning to high-end products to save plummeting exports of its cheaper brands.
Boutique winery Huarpe, in Argentina’s famous Mendoza wine region, started in 2003, right after the country’s last economic crisis.
For a decade, the bodega grew rapidly along with the rest of the industry, due to high demand abroad for its quality and low-priced bottles.
But drastic changes in the past three years – like rising costs — have forced wine producers to focus their marketing strategy on high-end wines.
Download the Epicurio app on iTunes or Google Play now, to learn more about wines and purchase your very own bottle, today.
The post Argentina’s wineries turn to high-end wines to survive appeared first on LUXUO.