A reflection of Aston Martin’s dedication to exclusivity and craftsmanship, Art of Living by Aston Martin is a curated series of experiences, objects and events that the company hopes will integrate into its clients’ lifestyle.
While luxury goods such as silk scarves, luxury watches and Marma London eyewear are part of the deal, the company’s clients will now also enjoy an exclusive Le Mans experience. This includes being flown to and from the event via the convenience of a helicopter ride, getting direct access to Aston Martin’s race team and retiring to a private chateau at the end of it all. To sweeten the deal, the British luxury car manufacturer also has exclusive visits to the Goodwood Revival – a gastronomic tour of California’s best vineyards and behind-the-scenes tours of Paris fashion houses – in the works.
Aston Martin isn’t the first in providing alternative services and goods besides its cars. Land Rover has previously ventured into bespoke holiday tours with Abercrombie & Kent while Porsche’s design studio, Porsche Design, has been offering clients products such as redesigned BlackBerry handsets bookshelves made of sportscar spoilers. Porsche has even launched an exclusive collection of clothes endorsed by current Manchester United manager José Mourinho.
Managing Director of Aston Martin Brands Katia Bassi said: “The Art of Living portfolio of products will be delivered with the same care and quality that would be expected of a bespoke Aston Martin sports car. This programme provides us with the opportunity to engage with our customers on a new level. We want them to share in the Aston Martin lifestyle.”
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