Having being influenced by her mother, who has more than 35 years of expertise in beauty, facial and skincare products, Ashley Ong's passion for beauty is innate. Her mother, Madam Heng, had a very hands-on approach of taking care, diagnosing and successfully treating thousands of customers during her career as a beautician, while Ong has been exploring the beauty world as a blogger, columnist and writer, as well as venturing into corporate sales and marketing strategy. This has given her invaluable exposure to the best in beauty care and understanding what sensitive skin in particular requires for proper care and maintenance.
Growing up in Malaysia and being an avid traveller herself, Ong also understands the kind of dry and humid weather that we experience in Hong Kong and the busy lifestyles that most of us lead, which can also put our skin under extreme stress. Since giving up blogging to focus full time on CS12, Ong has seen the brand gain success in Hong Kong and Macau, with a growing customer fanbase. CS12’s signature product – which happens to be Ong’s favourite – is the best-selling Miracle Mask, a face cloth made with premium-grade Japanese silk that comes heavily saturated with goodness. Silk masks bond better with the skin than regular sheet masks and allow for a more thorough delivery of nutrients, while providing a more delicate application.
Containing ingredients with anti-inflammatory properties as well as hyaluronic acid, it creates the perfect environment to clear dead skin cells, generate new ones, and prevent skin damage from UV rays. “The mask is also very cooling – perfect for Hong Kong’s dry and humid weather – and can feel like a lifesaver if you’re sunburnt,” Ong says.
Aside from the Miracle Mask, Ong also swears by CS12’s Miracle Glow Tone-Up Sun Cushion, designed to be handy when you’re on the go but also want better sun protection for your skin. “I love how the Eternity Miracle Fluid gives her skin a very delicate complexion,” says Madam Heng. According to Ong, other CS12 top sellers include CS12 The Calming Ampoule, aimed to soothe sensitive and irritating skin conditions. Our intense calming formula helps to bring softness and lasting comfort to delicate skin texture, and vanishes skin irritation confidently with its patented skin calming formula, CalmEX.
Recently, as she’s been stuck in Penang due to Covid-19, Ong has been focusing on creating new products for CS12 as well as working on its branding. “My dream is to have our products alongside the likes of Estée Lauder and Clé de Peau Beauté,” says Ong, who’s also said that she’s so glad to be able to bring CS12 home to Malaysia. Although success is never easy, Ashley Ong’s mantra is that one must always keep one’s initial goal in focus and never give up – the hardest challenges will always precede success.
“This journey has been the adventure of a lifetime and I still feel like we’re at the beginning. It brings me such joy to hear that these products are truly helping people. Never in my wildest dreams did I think that we’d be able to impact lives like this – and the fact that I get to wake up every day and continue working on my passion is fantastic.”
Much to their customers’ delight, long-awaited new products are joining the CS12 family. Due to high demand, CS12 is launching a brand-new exfoliating product called the Kaolin Rejuvenating Exfoliating Mask, which polishes and purifies skin for pore perfection. In addition, CS12 is launching a series of exciting Christmas deals, including a 6-Days of Christmas Special Surprises and World Sheet Mask Day, which falls on December 21 each year.
For more information and to shop visit CS12skincare.com.hk
The post Ashley Ong on Her Brand CS12 and Her Love for Skincare appeared first on Prestige Online - Hong Kong.