In the middle of New York’s SoHo, perched on a second-floor loft on 120 Wooster Street sits Material Good, an ambitious new concept luxury goods store, owned by Rob Ronen and Michael Herman who curate a selection of high-end pieces – everything from watches to birkins – both new and pre-owned. Two years on, Herman and Ronen’s exquisite taste presented amidst a store filled with tasteful designer touches like a Douglas Little light fixture, a shearling daybed and walls of textured gold and silver, convinced the Le Brassus manufacture to launch a collaboration watch: an Audemars Piguet for Material Good Royal Oak Tourbillon Chronograph Openworked
Audemars Piguet for Material Good: Royal Oak Tourbillon Chronograph Openworked
As authorised dealers for Audemars Piguet and Richard Mille, the Material Good Royal Oak Tourbillon Chronograph Openworked holds its own even as the pair sit in a collection of other high profile timepieces including pedigree vintage watches from Christie’s and Sotheby’s.
Originally released in platinum at SIHH 2016, the new Royal Oak Tourbillon Chronograph Openworked ref. 26347 for Material Good is now available in pink gold and titanium after extensive creative consultation between Audemars Piguet and the SoHo luxury retailer – a rarity considered that Material Good is only two years old but definitely representative on how the retailer has served as taste-makers and trendsetters for the wider New York area that the Le Brassus watchmaker even considered collaboration with such a relatively young boutique.
“When we were conceptualizing Material Good, we knew selling complications would be a priority from the beginning; The Audemars Piguet Royal Oak Tourbillon Chronograph Openworked speaks to that on every level. It is an incredible achievement both in terms of engineering and craftsmanship, and we are proud to offer such an exceptional timepiece to our discerning clientele.” – Rob Ronen, co-founder
The Audemars Piguet Material Good Royal Oak Openworked Chronograph evokes the dramatism and refinement of the original octagonal skeleton timepiece with stopwatch functionality and visual spectacle of well finished tourbillon complication at 6 o’clock, into large-ish 44mm case proportions.
As befitting a six figure watch, haute horlogerie finishing characteristic from Audemars Piguet is on display on everything from the case-work, calibre decoration, to the practiced knowledge of high complications are all on display for the new Material Good AP Royal Oak Openworked Chronograph.
AP Material Good Royal Oak Tourbillon Chronograph Openworked Limited Edition Price and Availability
The new Royal Oak Openworked Chronograph Limited Edition is available exclusively in a 25 piece (pink gold and titanium) run at Audemars Piguet boutiques and Material Good, New York.
Movement Manual-wind Audemars Piguet in-house caliber 2936 with 72 hours power reserve
Case 44mm x 13.2mm 18kt rose gold or in titanium, water resistant to 20 meters
Bracelet 18kt rose gold or titanium bracelet with a folding clasp
Price US$297,000 for pink gold and US$261,000 in titanium
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