I’m a Barbie girl, in a digital world. That might not be how the song goes, but it is definitely the truth.
Following an extensive fashion collaboration with KITH, Barbie is entering the luxury sphere together with Balmain, partnering up with the fashion house to create an experience for both the physical and digital worlds.
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As NFTs seem to be the only topic of conversation lately, with Bored Ape Yacht Club, RTFTK’s Clone X Avatars, Cryptopunks, and more becoming increasingly good investments, it was only a matter of time before we’d see Barbie enter the Blockchain.
In addition to a full ready-to-wear collection with Balmain (of course it is a lot of pink!), the two will also have a NFT auction that will feature three unique Barbie avatars sporting digital versions of the looks, and will be hosted by @mintnftofficial. The highest bidder will not only receive the avatar but also a one-of-a-kind Barbie scaled version of the doll.
https://www.instagram.com/p/CYXbXD1AREU/
Sadly, not everyone can get the NFTs, but there is plenty of apparel to go around. Balmain’s logo has received a Barbie update, and there are plenty of accessories up for grabs, as well.
If you’re looking to take part in the auction, it kicks off on January 11 at 9 a.m. PT at NFT.MattelCreations.com.