Dwyane Wade has become the latest basketball star to parlay his fame into the wine business with his own label, aptly called Wade.
During a fan tour across China, the Miami Heat star made the announcement by posting photos of his new wine label on Instagram.
Though details are scarce, an early Instagram preview reveals bottles of red wine — appropriate considering the fact that China is the world’s largest consumer of red wine.
Chinese consumers tipped back 155 million nine-liter cases in 2013, equal to 1.87 billion bottles, of red wine in 2013, surpassing France and Italy.
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