With a name that means the “key to beautiful skin”,
Clé de Peau Beauté has built its reputation on cutting-edge skincare science and aesthetics. The Japanese beauty brand, launched by the Shiseido group in 1982, is best known for its signature La Crème, a rich night cream formulated to firm, brighten and moisturise, and its cult-favourite, full-coverage Concealer.
This month, Clé de Peau Beauté embraces the new pro-ageing concept with the introduction of its Key Radiance Care collection. The three-step skincare ritual – comprising a serum, lotion and moisturiser – builds on the brand’s scientific approach to achieving radiant, healthy-looking skin.
It’s also a response to what the brand sees as a widening focus of beauty “to include the radiance of wisdom and lived experience”. The all-out pursuit of erasing wrinkles and freezing time has been replaced by discovering one’s own strength and inner glow.
Clé de Peau Beauté aims to support this “global call for holistic, sustainable beauty” by creating products that allow skin to reach its highest potential, through improved texture, contours and skin tone. And rather than delivering a quick fix, the products are designed to work together to enhance the skin with each passing day.
The first step in the Key Radiance Care collection is Le Sérum, an easily absorbed formula that prepares the skin for the steps to follow. Like all products in the series, it’s powered by the new Skin-Empowering Illuminator, which works to awaken, nurture and boost Skin Intelligence.
Next is the lotion, in two types for different skin needs. Hydro-Softening Lotion has rich moisturising agents to reduce roughness, while Hydro-Clarifying Lotion targets visible pores. Both feature extracts of the medicinal herb scutellaria baicalensis to protect skin from oxidative stressors. The lotion is applied morning and evening, after The Serum, with a cotton pad.
An emulsion or cream is the final step in the ritual, the former applied with a cotton pad and the latter by hand. Protective Fortifying Emulsion and Cream are designed for day use and Intensive Fortifying Emulsion and Cream for night, all with Clé de Peau Beauté’s Time Tune technology to work with the skin’s circadian rhythms.
Key Radiance Care launches on August 8, but tests carried out by more than 100 Asian women in Korea and more 100 Caucasian women in the United States have already have shown the overwhelming majority appreciate the indulgent, luxurious textures and felt the products helped keep their skin in optimal condition.
Discover more at Clé de Peau Beauté Hong Kong.The post Beauty Evolution by Clé de Peau Beauté appeared first on Prestige Online - Hong Kong.
