What started as a necessity to support a single mother, is today making an annual turnover of Rs 2 crore. Bellofox by Sanchita Sharma is a live instance of passion flavoured with a pinch of hard work and dedication. While pursuing her BA Marketing, Sanchita started her business through the Instagram page in 2014 and within no time returned the borrowed money that she took from her mother to start the business. And as they say, rest is history.
Bellofox deals in carefully crafted jewels and has more than 46000 followers on Instagram. Today, her brand is worn by A-listers like Shraddha Kapoor, Raveena Tandon, and others including Neha Kakkar, Hina Khan, Sana Khan, RJ Mallishka and sports athlete Geeta Phogat.
At present, Sanchita is balancing with 50 percent products made in India and 50 percent imported from China. She visions to manufacture 100 percent and contribute to the economy in a better way.
To deal with the competition, she keeps calm and focuses on creativity. According to her, the zeal to support her mother and younger sister keeps her going. She calls the market very demanding and accepts the fact that due to social media people are always on a lookout for newer stuff and that gives her the scope to create and curate.
Her fashion accessories are cost-effective and that is the reason her products are quite popular among the college goers. She feels that the first milestone was achieved when Bollywood stars started wearing her products. For Sanchita, it’s a long way to go and the next plan in pipeline is about opening stores in the metropolitan cities.
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