A high performance rear-engined sports car made since 1963, the Porsche 911 S Targa is legendary, with form and aesthetics largely unchanged over the decades. That is until the House of Berluti gets their hands on it. The atelier redefines the definition of luxurious exclusivity once again with a bespoke interior of one of the world’s most iconic and sought after sportscars.

The custom Berluti Porsche 911 will be auctioned by Sotheby’s as part of the Berluti: The Art of Craftsmanship, a selection of items hand-chosen by Sotheby’s specialists, paying tribute to the maison’s heritage and sublime handcrafts. The 1973 Porsche 911 with Berluti interior is the first ever to be customised in this manner: if the classic Porsche 911 is unforgettable on the outside, just wait till you experience the exclusive Berluti patinated leather interior – this classic car is memorable inside and out.

Berluti Porsche expressing The Art of Craftsmanship to be auctioned by Sotheby’s

Sartorial petrolheads will surely take delight in the bespoke Berluti Porsche 911 S Targa, “car culture” meets high-end fashion, with a classically restored, “new old stock” 1973 Porsche 911 customised with an interior of leather patina that tells a tale of time. It is the very expression of the mastery of skills from both Stuttgart and Paris.

” The idea was to conceive of a driving experience combining pleasure with style. What could be more exclusive than to offer a brand-new interior with an old-fashioned patina?” – Berluti press statement

Indeed, the Berluti Porsche 911S Targa combines the best of both worlds: the maison’s artistically embellished natural grained leather, optimised comfort that upholds the classic driving experience with the simple pleasures of piloting a classic sportscar from an era free from an over-abundance of electronic assistance – from the drive and the handling, it’s like you were sitting and driving rather than walking in one of Berluti’s time-perfected leather shoes but the experience is analogous – one to be felt rather than “electronically guided”.

Berluti artisans spent close to 500 hours working on the 1973 Porsche 911 S Targa, using some 20 hides and three separate techniques to create this expression of craftsmanship:

•  Upholstery: for the seats, door panels, dashboard, headliner and mat trim in curly wool
• Cladding and embossing: for the switch units of the dashboard, window switches, and seat and heating adjustment controls, some of which are hand-stitched.
• Patinating of the house’s emblematic signature leather: the immediately recognizable Venezia leather in its “cacao” colour.

With a reserve price of €140,000 at the Sotheby’s Berluti: The Art of Craftsmanship auction, the gorgeous Berluti Porsche also comes with its on line of leather accessories included – luggage, “Berluti Paris” key fob and glove compartment cover, as well as “B” monograms on the steering wheel.

Reserve price of Berluti Porsche: €140,000

Berluti Triumph Motorcycle, Helmet and Boots

Other cool Berluti bespoke creations are up for bids as well at The Art of Craftsmanship auction, this exclusive creation of the Mecatwin workshop for Berluti is based on the mechanical foundation of a Triumph Bonneville T120. This Berluti motorcycle is an exclusive creation, which, apart from its mechanical components (frame and engine), is completely unique, with bodywork designed as a single piece whose volumes and lines recall those of the iconic, streamlined, sleek and edgy forms of Maison Berluti. The Venezia leather-sheathed helmet and the Maison’s Off the Road boots are vital accessories, forming a capsule collection that offers modern men all the enchantment of classic biking.

Reserve price of Berluti Motorcycle: €20,0000

Berluti Table Football, Travel Bag and Sneakers

Table football or foosball table is de rigueur furnishing for any high net worth man cave. Understanding this Berluti designed a table football set in collaboration with Bonzini – a manufacturer with 60 years of experience in games tables and what resulted is a Berluti Table Football set covered in the atelier’s emblematic Venezia leather, entirely handmade in France. The bidding includes a set of accompanying weekend bag and a pair of sneakers.

Reserve price of Berluti Table football set: €20,0000

Berluti Dumbbells and Backpack for Fondation Didier Drogba

Berluti Vitello Fiore backpack and dumbbells, all signed by famed footballer Didier Drogba, come together in a perfect balance of designer aesthetics and technical sophistication for the good of charity with proceeds going to Drogba Foundation to facilitate health and education access for vulnerable populations.

Reserve price of Berluti Dumbells and Backpack: €4,0000

Berluti Hublot Classic Fusion 45mm Titanium Piece Unique

Berluti Scritto Nero Caviar meets 45mm Hublot Classic Fusion Titanium joining Berluti’s bespoke expertise in leather and Hublot’s mastery of metals in one unique timepiece. Only one example of this edition of Berluti Hublot Classic Fusion 45mm Titanium exists.

Reserve price of Berluti Hublot Piece Unique:  €8,0000

These exceptional bespoke or out-of-production Berluti were specially developed for the exclusive online auction starting today April 24th to May 7th.

[Check out the rest of the Berluti auction and cast your bids here]