BMW is taking its “the next 100 years” concept very seriously, so what better place to open its latest state-of-the-art experience complex than Japan, a country well-known for its obsession with technology – more specifically the future of technology.
Located in Tokyo Bay, the 27,000 m² space will allow visitors to view the iconic Mini and luxurious BMW models in showrooms, grab a bite at the cafes, view exclusive features at exhibition spaces and even an opportunity to experience Virtual Reality. However, fans of BMW and Mini will revel in the test-driving facility, built to BMW’s own ‘M’ standards. And because we’re talking about Japanese service, you can reserve your car of choice online and even receive full driving training before taking it for a spin.
“Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel and experience both brands’ exceptional dynamic capabilities. This is far more than just a new showroom — it’s somewhere for customers and fans to enjoy BMW and Mini in an exciting and engaging way,” said Dr Ian Robertson, BMW AG Management Board Member for Sales and Marketing BMW.
The facility comes after BMW unveiled a series of concept cars from each of its brands – Mini, BMW and Rolls-Royce – where the German automobile firm imagines the revolution of its vehicles by 2116.
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