Brand: JJJJound x New Balance
Model: 990v4
Release Date: TBC
Price: TBC
Buy: TBC
What We’re Saying: It might be too soon to speak, but you could make an argument that New Balance has had the strongest release calendar of the year. Although there has been a clear focus on the 550 this year, the “golden child” 990-series has been at the forefront of NB’s collaborative efforts.
With 2022 set to mark the 40th anniversary of the iconic line, the frequency of collaborations that keep the series as a foundation comes as no surprise. From The Basement to WTAPS, Levi’s, and Joe Freshgoods, fans of the 990 models have been spoilt for choice.
Those who like to stay hot on the heels of the New Balance collaborative roster will have a clear understanding of how the resale market looks. These drops sell fast and resell hard. A quick scan through the StockX archive shows this to be particularly true for one name – JJJJound.
The Montreal-based creative is somewhat of a frequent partner at NB, offering tonal reimaginings of the 992 and 990v3 that have fetched upwards of $2,500 on the secondary market. Each execution under the imprint has been simple, using easy-wearing colors and the timelessness of the silhouettes to maximum effectiveness.
“If it ain’t broken, don’t fix it,” is the name of the game for the duos upcoming 990v4. The sneaker is almost a perfect inversion of the silhouette’s original grey colorway, featuring subtly contrasting hits of navy suede and mesh.
Like the 990s that have come before it, the JJJJound x New Balance 990v4 will likely be met with a near-instant sell-out.
While you wait for your chance to get your hands on a pair, how about a JJJJound bike?
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