Breguet recently relocated its flagship within Marina Bay Sands and while renovation works were in progress, the star of the casino-resort dimmed ever so slightly, until last May 2017, Breguet celebrated the grand re-opening of its boutique at a new location with the Shoppes at Marina Bay Sands.
Guests and clients were invited to experience the new store concept of the Breguet flagship – an expansive 134 sq m boutique compared to the earlier Breguet boutique (also located within Marina Bay Sands) with 115 sq m. The re-invigorated temple to watchmaking now stands as one of two Breguet boutiques within Southeast Asia, the other, 350km north in Kuala Lumpur.
Dr. Chettha Songthaveepol having his hands-on experience at Breguet Marina Bay Sands with the fully
functional —engine-turning machine (also known as a machine à guillocher).
Re-Opened Breguet Singapore boutique at Marina Bay Sands
At least 60 VIP guests joined Breguet and Swatch Group Singapore and Malaysia Management executives at the ribbon-cutting ceremony which combined an exhibit of traditional fine Swiss watchmaking with East-meets-West cultural performances, namely, a lion dance which ushered good fortune for the official opening and classical violin accompaniment provided by up-and-coming Ukrainian violinist Orest Smovzh, who serenaded watch collectors and brand lovers.
Breguet also took the opportunity to showcase its artistic craftsmanship with a demonstration at the antique guillochage machine from 1905, which will remain a mainstay in the new boutique.
Classic elegance met classic timepieces in a sophisticated setting which allowed clients to appreciate fine Breguet watchmaking in luxurious walnut settees whilst enjoying a bit of watch geekery when they spy the signature Breguet Clous de Paris engine-turned engravings on the glass walls scattered throughout the boutique.
In case you missed the Breguet Singapore flagship boutique exhibits…
For this occasion, Breguet Marina Bay Sands played host to an exceptional collection of antique pocket watches from Breguet’s museum to the delight of the many connoisseurs at the event.
At Breguet Marina Bay Sands was the quarter repeating pocket watch N° 2952, made for the Turkish market in 1817.
From left: N° 4265 Simple, flat twin barrel watch and N° 5084 Simple watch, both exemplars of heritage Breguet watchmaking
A brand signature, guilloché patterning derives its strong associations thanks to founder Abraham-Louis Breguet who began fitting his watches with guilloché silver or gold dials of his own design in 1786. Under him, guilloché became an art form, with hand-engraved lines and hollowed-out areas of the dial reserved for indications such as the power reserve, the moon’s phases and the subdial for the seconds.
Breguet’s 1799 montre a tact, covered in brilliant blue enamel is so named for the “tact” which allows the owner to “feel” for time discretely by running his thumb along the arrow and to which “nub” hour index it is pointing to on the mid-case.
You can visit the re-opened Breguet Marina Bay Sands boutique at: #B2-236 The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, Singapore 018972
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