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Virgil Abloh is launching a spin-off to his Fall 2021 Louis Vuitton collection with the help of BTS. The designer is dropping a fashion film with the boyband, with each member wearing one outfit from the spin off collection, which comprises of 34 new looks and 7 from the original FW21 collection.
This isn’t the first time Louis Vuitton has worked with BTS. The band were named brand ambassadors for LV back in April, and a video of BTS receiving the invitation to Louis Vuitton’s FW21 show became the brand’s most liked and retweeted post to date.
While Abloh’s original collection explored fantasy ideas of travel, the film will be “a conversation between space, movement, and global connectivity,” tapping into the energy of the South Korean capital. “Seoul has such a unique energy and BTS embody this vibe completely,” Abloh told WWD. “They add their spin to the collection, make it their own and take it to new heights.”
Directed by Korean filmmaker Jeon Go-woon, the BTS x Louis Vuitton film will drop today at noon CET, check back for when its live.