Burberry and Vivienne Westwood dropped their collaboration capsule over the weekend, marked by a “rave” launch party at the Chelsea Sorting Office in London. Among the famous celebrities in attendance were Miley Cyrus, Ezra Miller and 90’s punk-rock legend Ladyfag.
Burberry, Vivienne Westwood, And The Spirit Of Punk
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Back in July 2018, Burberry teased the collaboration on Instagram with portraits of punk-queen Vivienne Westwood, her husband Andreas Kronthaler, and Creative Director Riccardo Tisci himself. The limited-edition collection stars Kate Moss, the collective Sistren, Westwood and Andreas Kronthaler in its diverse ensemble cast campaign shot by David Sims in London. This follows Tisci’s massive 134-look debut collection, as part of his #NewEra at Burberry.
Surely, a nod to street-style’s dominance in fashion is made apparent with the thoughtfully precarious overlay of a black Burberry brand logo over the Vivienne Westwood brand logo in red. Injected with Vivienne Westwood’s iconic modern “punk” style, classic double-breasted jackets, a hugger jacket, a mini kilt and lace-up platforms are among the few silhouettes reimagined in Burberry’s vintage check – one of the most identifiable monograms that will never go out of style.
Burberry’s Shot At Being Cool Again
The public outcry when Burberry announced that the brand destroyed nearly $38 million worth of clothing and cosmetics in June 2018 serves as a reminder that the most successful brands need to stay socially and environmentally conscious today. It is no wonder that the punk-inspired collection managed a wholly diverse campaign that prominently supports UK-based non-profit organisation “Cool Earth”. According to the Cool Earth website, the charity is “on the frontline” to halt deforestation and climate change.
Modelled by Jacob Shifrin, an oversized tee with a handwritten message from Westwood champions Cool Earth and its plan to “save the rainforest”. Westwood is also set to customise four exclusive items from the collaboration for auction, to raise more funds for the charity.
The collection is accessible with pieces starting at £55, now available online and in select Burberry stores globally.
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