Hiroshi Fujiwara of fragment design and Bvlgari have come together yet again to release an exclusive new timepiece, fragment x Bvlgari “BVLGARI BVLGARI”. The two brands had partnered up before in 2020.
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The latest release features interchangeable nylon straps, an all-black strap, and a striped design with a hint of navy — fragment’s signature colour. The bezel of the watch is engraved with the names of the two brands, “Bvlgari” and “FRGMT”, and is stainless steel, a change-up from their earlier collaboration which featured brushed metal. The watch also comes with automatic winding and is water-resistant for up to 50 metres.
Bvlgari has recently shown off with their world record-breaking Octo Finissimo Perpetual Calendar timepiece and their complex Octo Roma Carillon Tourbillon timepieces at the Geneva Watch Days tradeshow.
Bvlgari and Hiroshi Fujiwara had previously collaborated on bags and accessories, but 2020’s collaboration was the first time the two had partnered up on watches.
The challenge of their previous collab was to push Bvlgari and make a difference in terms of their design and aesthetic, while still respecting the brand’s heritage. The matte gunmetal feel of the watch gives it a military feel — a masculine move for a brand that was primarily seen as a women’s jeweller. Fujiwara was also surprised that the brand had let him use nylon straps for their collaboration. Further emphasising the ruggedness and masculine feel of the timepiece.
Fujiwara is a watch enthusiast himself. But even with a fashion background, he doesn’t coordinate his watches and clothes. “I quite like the randomness of not doing it,” he says. “You know, a watch that nobody notices could be a super rare piece, for example. It’s fun to wear something like that with a casual and plain outfit. Watches are an ultimate form of personal entertainment, including that unbalance-ability.”
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Fujiwara is also known for doing a wide variety of collaborations. And this one wasn’t necessarily so obvious: “It was an unfamiliar territory for me, but something interesting could happen because of that. That’s how we got going. A strange collaboration can be more fun than something you know well.”
Priced around roughly S$6,000, the BVLGARI BVLGARI” piece is a world limited model with only 600 pieces, with a limited edition version exclusive to Japan.
Pieces are available via Bvlgari’s website for reservations at midnight on September 7.
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