Cartier has opened its first pop-up space at Harrods dedicated to men’s watches and accessories. ‘The Man by Cartier’ will run until November 19.
The exhibition features a range of pieces from the house’s archives, mixing vintage models and new watches, leather goods and accessories.
Key exhibits include classic models (The Santos, The Tank, and the Ballon Bleu) alongside the new Calibre de Cartier Diver.
“HARRODS and CARTIER are both committed to providing clients with the ultimate luxury experience, which makes this exhibition not only an ideal partnership, but also an exciting opportunity for our customers to view rare Cartier pieces,” explained Helen David, Harrods Director of Womenswear, Accessories, Fine Jewellery, and Childrenswear.
“110 years after the creation of the first modern wristwatch by Louis Cartier, we pay homage and celebrate the man’s natural home in the Cartier universe,” added Laurent Feniou, Managing Director of Cartier UK.
The French brand has also taken over four of the store’s Brompton Road windows for the duration of the project.
Harrods has had a busy year when it comes to brand events and goings-on, having hosted the month-long Pradasphere exhibition in May, and also featuring interactive Ermenegildo Zegna window displays earlier this month.
The post Cartier opens men’s pop up at Harrods appeared first on LUXUO.