CHANEL, one of the last fashion houses to resist online retailing, is reportedly set to launch an e-commerce option next year.
The house’s president of fashion, Bruno Pavlovsky, told Women’s Wear Daily: “we are testing the approach.” He added that the development will probably come to fruition around September 2016 but there are rumors that the measure could be in place as early as the first quarter of the year.
Fragrances, cosmetics and sunglasses are currently the only Chanel products available online, including through third-party retailers.
But progress is inevitable, and it looks as though the French house is finally willing to change with the times.
In doing so it joins Fendi, which became the latest luxury brand to embrace e-commerce with the opening of its online store this spring.
The post Chanel is Finally Launching E-Commerce appeared first on LUXUO.