The luxury fashion house Chanel released on Monday the second campaign film for its latest handbag launch, the “Gabrielle“, which is named after its founder, Gabrielle “Coco” Chanel.
The animated clip, which stars British model Cara Delevingne, was created by Japanese filmmaker ShiShi Yamazaki using a technique called rotoscoping, which involves tracing over motion picture footage. Chanel’s colourful, Pop art-inspired film portrays Delevingne as a tomboyish skateboarder gliding through a surreal urban landscape, picking the “Gabrielle” bags off tree branches as she passes by.
Cara Delevingne has worked closely with Chanel over the years — as well as appearing in a number of advertising campaigns, she has regularly taken a starring role in the brand’s Paris Fashion Week shows.
This latest movie is the second of four which are slated to be released by Chanel each week throughout April. The first, starring actress Kristen Stewart was unveiled last week, while two more, featuring the model and longtime Chanel muse Caroline de Maigret and the musician Pharrell Williams are still to come.
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