After a four-year struggle, France has convinced China to recognise “Bordeaux” as a brand in a bid to combat counterfeit wines.
France has been in talks with China since 2011 to recognise the Bordeaux “appellation” — a legally defined and protected geographical marker used to identify where grapes are grown.
BOOMING CHINA IS NUMBER ONE BORDEAUX IMPORTER
China’s recognition, announced Tuesday on the first of a three-day visit by Prime Minister Li Keqiang — was a “historic advance” in the battle to stop fake Bordeaux wines being sold in Asia.
The appellations system “promotes quality productions rooted in our territory,” the agricultural ministry said in a statement.
The two countries are discussing around 100 geographical labels from both countries as part of wide-ranging trade talks.
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