Oh, to be a 19-year-old in tinseltown these days. As the new generation starts their inevitable reign in Hollywood, we hear more brands courting the rising stars for campaigns. The latest to join the list is Coach with its appointment of Chloë Grace Moretz as the face of its new women’s fragrance.
Due to be unveiled in September, “Coach the Fragrance” will see the young actress star in a campaign shot by American fashion photographer Steven Meisel. The fragrance is inspired by the energy of New York City, and features top notes of raspberry leaves, pink pepper and pear. It also includes middle notes of Authentic Turkish Accord and is finished with a base note of Suede Musk Accord and hints of sandlewood.
Moretz is no stranger to the campaign, having worked with the brand since January 2015. Her modern all-American girl look, free-spirited attitude, authenticity and natural beauty are the perfect fit for the all American fragrance.
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