The Dakar is an odd sort of race, regarded mostly as an extreme endurance adventure. Luxury brands though have not shied away from the race though, as demonstrated by Chopard ambassador Romain Dumas at last year’s Dakar and this year’s too. Well, jeweller and watchmaker Chopard has a particular affinity for motorsports, underscored by Co-President Karl-Friedrich Scheufele’s own passions, and Dumas is a Porsche Motorsport driver so nothing particularly surprising here.
In 2016 though, Dumas is racing under the colors of Mécénat Chirurgie Cardiaque to benefit children with heart disease; the association specializes in this cause. His participation will directly benefit eight children suffering from heart problems. “I was touched by this cause and we have built up a strong relationship with Mécénat Chirurgie Cardiaque since last year,” said Dumas. “I said right from the start that a willingness to fight for what’s right and to show solidarity were important values for me and I still feel the same, since they are part of my education and I am determined to fly high the banner of Mécénat Chirurgie Cardiaque”.
Dumas and one of the children saved by Mécénat Chirurgie Cardiaque
Throughout the race, which began January 3 and runs through January 16, Chopard will be in the thick of the action with the Superfast Power Control watch, which is Dumas’ timepiece. Thus, both Chopard’s ticker and Dumas’ ticker are in the right place at the start of 2016. The Superfast model in question looks to be the 45mm stainless steel edition and shows hours, minutes, small seconds, power reserve and date. As usual with this collection, the movement is an automatic mechanical in-house calibre (Chopard 01.02-M).
Dumas’ car at the Dakar 2016
Dumas and Scheufele at L.U.C manufacture at Fleurier
The post Chopard’s Romain Dumas Races for Good at Dakar appeared first on LUXUO.