Pooja Shroff, a renowned designer of the fashion industry who pursued her design dreams after graduating from the esteemed Parsons, The New School of Design, New York in the year 2008 recently showcased her autumn/winter collection’19 at the Lotus Makeup India Fashion Week. Her A/W’19 collection is inspired by a line of handmade Indonesian batiks that she acquired during her travels to Jakarta. It is a very nomadic collection, depicting a sense of individuality inspired by hand printed Indonesian batik with meticulously crafted embroidery details. Titled ‘Resist Aur Dye’, is actually the process of making Batik. It comprises of a few couture statement styles but the majority of the collection comprises of prêt pieces in suede, silk, crepe cotton, all painted in shades of black, gold and greys. The designer has used wax to prevent dye from penetrating the cloth, leaving “blank” areas in the dyed fabric. The process, wax resist then dye, helps in designing beautiful designs with multiple colour variants as well. Pooja has done batik designing on various fabrics like cotton, silk and other natural fabrics. This method required mastery of colour mixing and over dyeing; as each layer of dye is applied over the last a new colour is produced, and Pooja has excelled in all the challenges in her new collection.
Pooja, who has been a regular participant at the Lakme Fashion Week, Amazon India Fashion Week and is also a member of IMC, has recently launched her store which has all exclusive designs. The store, situated at 87 MG Road (main road), can be easily accessed by the Delhi Metro and is a blessing for every shopaholic. She has been recently acknowledged and invited as a Discussant at The Embassy of The Republic of Indonesia by I Am Khadi. The brand ‘Pooja Shroff’ has widely been known as a contemporary brand with Prét line of silhouettes for the highly free-spirited independent women of today. Her designs are sensitive to creativity and linked to a high level of artistic talents. Pooja herself describes her clothes as extremely wearable, depicting the wearer’s personality, asserting a stylish and confident look.
The post Connecting Fashion Dots appeared first on TMM.