Meet Anil Singh, a pharmacist by profession and a model by passion, who thinks that growth on social media is directly proportional to good quality content. In a short span of 2 months, he gained 1.9 million followers on Tiktok and 200k+ followers on Instagram with relatable content regarding modelling, acting, grooming and technical knowledge he has gained over a period of time. While the recent action of the Government of India of banning Tiktok has affected the life of many content creators, Anil, believes that any action with respect to country’s safety is of utmost importance and we as citizens of India should respect it. Excerpts from the interview:
From a career in Pharmacy to a glamorous life as a model, how did this shift happen?
To be honest, it was totally unplanned. When I was in the final year of my college, there was an Apple shoot in India, I randomly applied there. I was shortlisted for the (Shot on IPhone add), and that’s how the journey began for me. I liked the exposure and their behaviour during the shoot. It was a good learning experience for me. Then I developed an interest in the modelling field; joined the modelling agency (Purple Thoughts) and worked on myself.
In your opinion, what is so beautiful about modelling as a career?
In my opinion, modelling gives you the opportunity to care and improve about yourself. We take care of health, skin, improving the personality and also better communication skills. It helps to build confidence in life. I used to think that only good looks make you a model, but I was wrong.
Modelling is not about being perfect, it’s about having a unique personality, style and features & these are the only things which make you a successful model.
You are quite active on Instagram and you had a massive following on TikTok, how do you plan content for social media platforms?
Since one year, I was working on Tiktok but couldn’t grow much. However, I got the experience to know that content matters to grow on such platform. So, I started working on my content to share my knowledge and experience related to modelling, acting, grooming and technical knowledge. I learned that the relatable content can make people engage and social media is all about that. Finally, within 2 months I gained 1.9 million followers on Tiktok.
Also, I gained 200k+ followers on Instagram and side by side I started my YouTube channel to share my knowledge and experience that I have learned over the years. I plan relatable content for the engagement of people. The way you represent content is very important like scripting, editing, lighting, and all technical aspects. All the content creators learn these things on their own to share their best talent and be independent.
For the time being, TikTok is officially banned. What is your take on this move by the Central government?
I respect the government’s decision; they have taken this measure for our safety purpose. There were many good content creators like doctors, models, actors, singers, dancers on Tiktok, and now their life is slightly affected by the ban. I personally feel, talent has no boundaries and any social media platform gives the opportunity to fall in line. We are growing well on Instagram and YouTube now and things are now changing for better. Our country safety comes first and we should respect it.
What is your fitness schedule like on a daily basis?
In my point of view, fitness means to be fit rather than having bulky body & big muscles. So, I play either volleyball or badminton in the morning with my friends to keep my body fit. Sports make you physically and mentally fit. In my opinion, sports are much better than bodybuilding.
The pandemic has shaken the lifestyle of people. What are you doing these days to make the most of your time?
COVID 19 has impacted the economy all over the world. People lost their jobs, even I lost mine. But, I took this in a positive way. I got the time to work on myself and made the best use of it. I made this time productive while working on my content for YouTube and Instagram. Also, I read books that are available online and learn from them. I am also using the time to learn about how to grow on social media platforms and will continue in this field with sheer dedication and authenticity.
Rapid Fire
Favourite web series: 13 Reasons Why
Favourite exercise: Surya Namaskar
Fitness for you: Sports
Dieting for you: Avoiding junk food & eat healthily
Favourite car: Aston Martin Vulcan
Favourite holiday destination: My hometown, Uttarakhand
Anil Singh for TMM
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