Crown Royal has become the first spirits brand to include information on alcohol and calorie content on its packaging.
After announcing the move earlier this year, parent company Diageo said their latest shipments of the Canadian whisky is the first within their portfolio of alcohol and spirits to feature a serving facts panel.
Information includes alcohol content, number of calories, carbohydrates, protein and fat per serving.
Diageo is the world’s largest spirits company, with brands that include Smirnoff, Tanqueray, Guinness and Johnnie Walker.
The move comes as the European Commission discusses making nutritional labeling on alcoholic drinks mandatory by 2016.
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