Maison Christian Dior makes its first mark of craft in an airport in Asian Pacific, opening at Changi Airport Terminal 3’s Transit Hall on 2 April. The 45-square-metre boutique is cosy like a Parisian apartment, aptly conveying the intimate and personal relationship between a fragrance and its users — the brand philosophy.
A beautiful array of scents laid out
The elegant and homely boutique is lined with white marble, pristine concrete and warm parquet flooring, almost like a diorama in a Parisian apartment. Signature fragrances from the fashion house will be offered at the boutique, including bestsellers like The Cashmere, Lucky and Sakura.
The store interior that mimics an apartment – including a digital window.
Expect top-notch service there, where you can leisurely explore the diverse range of scents and learn of the history and inspiration behind each scent, before you finally decide on the unique scent to make yours. This personal connection is a huge part of the brand’s philosophy, that believes that each fragrance develops an inherent relationship with its users.
Aside from the 22 perfumes displayed, a range of Dior’s Mitzah silk scarves, soaps and scented candles will also be stashed on the shelves. Inspired by Christian Dior’s sophisticated muse, Mitzah Bricard, the emblematic silk scarves are not just stylish, but can also play a functional role as scent accessories as well. Wearers can spritz their perfume on the delicate fabric instead of directly on the skin, a clever alternative in Singapore’s humid weather.
The colourful gifting section.
Another signature offering at the store will be the meticulous gifting services. Purchases will be wrapped in a beautiful gift box with a choice from six different twines, before being stamped with a wax seal bearing the Maison Christian Dior emblem as the final finishing touch.
Maison Christian Dior has recently opened a new store locally in February as well, located at ION Orchard, #B2-52 Singapore 238801.
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