Chic Parisian lifestyle website Doitinparis.com is crossing the Channel to take on London. The UK capital will get its own bilingual version of the site, Doitinlondon.com, Women’s Wear Daily (WWD) reports.
The site will feature fashionable new openings and happenings in the worlds of fashion, beauty, food, drink and neighborhoods.
The launch comes six years after the French version was founded by former style consultant and fashion editor-in-chief Véronique Constantinof.
“London is extremely dynamic with new places opening constantly and there are many bridges between Paris and London,” Constantinoff told WWD. “Young Parisian women between 25-35 — the core of Do It in Paris readership — go to London all the time.”
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