Haute couturier Elie Saab is dropping its flagship boutique right in the heart of Mayfair, London, according to the AFP and WWD. Located on 24 Bruton Street, the four-storey 8,640 sqf boutique is set to open its doors in Spring 2016. The store will stock the luxury label’s ready-to-wear, accessory and perfume collections. Importantly, it will be only the third haute couture salon for Elie Saab, after Paris and Beirut.
Designer Saab has teamed up with architecture studio RDAI on the project, creating the same luxurious and feminine modern ambiance displayed in the brand’s Paris and Dubai stores.
The Mayfair flagship will be the brand’s second retail spot in the UK capital, following the launch of its floor space in high-end department store Harrods in 2008.
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