Among its nine distinctive brands, Starwood Hotel and Resort’s three most majestic –The Luxury Collection, St. Regis and W– form the largest network of luxury hotels in the hospitality industry, currently totaling 165 locations. During International Luxury Travel Mart, Global Brand Leader Paul James describes to Elite Traveler how its latest patent of growth is soon to expand its finest accommodations across 200 properties. With the recent renovation of the iconic St. Regis New York, and two new W openings in Barcelona, Spain and Verbier, Switzerland, Starwood is targeting a new generation of elite global travelers.
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