Ellen DeGeneres has signed a multiyear deal with Camuto Group to make shoes and sneakers under her “ED” label, which she debuted in June.
So far, the line includes T-shirts, drawstrings pnts, jackets, baseball caps, shorts and household items such as appetizer picks and cheese knives.
On September 10, Bergdorf Goodman will commemorate the opening of her ED pop-up home store, to be located on the seventh floor until September 22. An online ED pop-up is available through Bergdorf Goodman’s e-commerce site until September 30.
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