Tiffany & Co. revealed Beyoncé and Jay-Z‘s first campaign for the luxury jewelry house earlier today, and in addition to the celebrity couple, the images also featured artwork from Jean-Michel Basquiat.
Titled Equals Pi, the painting dates back to 1982 and was bought from a collector by Tiffany’s recently. Executive vice president Alexandre Arnault told WWD that, “We don’t have any literature that says he made the painting for Tiffany,” but suspects that the painting could have been a nod to the jewelry giant. “We know he loved New York, and that he loved luxury and he loved jewelry,” he said, adding that, “The color is so specific that it has to be some kind of homage.”
The artwork will permanently be placed in Tiffany’s flagship store in New York City, taking the concept of “Tiffany Blue” to the next level.
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Prior to ending up in the hands of LVMH and residing in the Fifth Avenue store, the Basquiat painting was previously seen in the Sabbadini Family’s sitting room in a feature in W Magazine. Seems appropriate, as the Sabbadini’s are another famous jewelry family, who also happens to have a very impressive collection of art that includes names like Damien Hirst, Victor Brauner, and more.
If you’re looking to see the piece in real life, the Tiffany & Co. Fifth Avenue store is still under renovation but should be opening up shortly. Meanwhile, you can admire it in the latest campaign alongside Beyoncé and Jay-Z, which also isn’t too bad.