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Brand: Eye/LOEWE/Nature
Season: Fall 2021
Buy: LOEWE’s site and stores.
Editor’s Notes: The great outdoors just got a lot chicer, thanks to the latest installment of Eye/LOEWE/Nature, Loewe‘s cleverly titled off-shoot.
The sub-label continues to experiment with technical flourishes and weatherproof fabrics, merging function with creative director Jonathan Anderson‘s playful yet polished aesthetic.
Tent-like parkas are finished with ribbon tape trim, and drawstring shorts are rendered in fuzzy, brightly hued plaid — it’s all very glamp. I can imagine the range looking perfectly sharp on a cushy campsite, like one of the many boujie RV parks popping up across the U.S.
Per a press release, the collection is once again an exercise in upcycling. An old sports jacket and windbreaker are reincarnated as a sportif chic topper, complete with a zippered hood. Knitwear is renewed with embroidery and patchwork accents. Military tents become coats.
The range also caters to the less outdoorsy (who wants to get mud on their Loewe, anyway?). Some particularly enchanting picks include an oversized tee illustrated with animals playing poker (the graphic also appears on a quarter-zip fleece), and a pristine white sweater embroidered with a geared-up outdoorsman.
There are some standout accessories, too: a corduroy bucket hat bears a leather label embossed with the Loewe logo; a suede belt bag is accented with ripstop paneling and water-resistant zippers.
The entire affair speaks to fashion’s obsession with techwear, an interest that only escalated during the pandemic. It makes sense that, after a solid year cooped up indoors, brands are appealing to our wanderlust with wares that merge function and style.
Who knows, maybe the next Met Gala theme will be “Camp: Notes on Technical Fashion.”