Fairmont The Queen Elizabeth, MASSIVart Collection and Sid Lee Architecture present a memorable experience in Montreal, Canada to art lovers with discerning tastes. The exhibition space in the hotel will hold a new permanent art collection devoted to Queen Elizabeth, displaying a combination of over 123 works by 37 renowned contemporary artists, including Michel de Broin, Patrick Coutu, Nicolas Grenier and Geneviève Cadieux.
“We are proud of this project where each participant shares our objective of promoting artists from Montréal, Québec and Canada,” said Arthur Gaillard, director and co-founder of MASSIVart Collection. “We are convinced that they bring an important element of value creation and new clientele.”
Subjects of Great Interest to Many
MASSIVart Collection collaborates with artists, architects and designers and present their artworks in different public and private spaces as well as look for creative ways to promote the development of renowned Québécois and Canadian artworks. “Our expertise allowed us to bring new life into the Fairmont The Queen Elizabeth brand by creating a unique artistic experience” added Gaillard.
As Fairmont The Queen Elizabeth is undergoing a major transformation, its owner Ivanhoé Cambridge has given MASSIVart Collection the mandate to curate the art collection. Art curator Marie-Justine Snider, from the Caisse de dépôt et placement du Québec and Ivanhoé Cambridge and Sid Lee Architecture selected only artworks, effectively making them the integral part of the hotel’s exhibition.
Most of the artworks are exhibited in the public areas of the hotel to reflect the energy, culture and history of the local destination synonymous with the character and philosophy of Fairmont The Queen Elizabeth. Another iconic establishment is a part of the mythic suite 1742, which hosted John Lennon’s and Yoko Ono’s bed-in and establishes the Fairmont The Queen Elizabeth as a pioneer in Canadian art among hotels.
Capture the Essence of Québec’s Cultural Heritage and the City’s Identity
“Art enlivens spaces and fuels an exchange of ideas, while creating a sense of community. Investing in art is a way of making a tangible contribution to Québec’s cultural heritage and our city’s identity,” explained Marie-Justine Snider, curator for the Caisse de dépôt et placement du Québec and Ivanhoé Cambridge.
Because of this initiative, the hotel will be an artistic destination of choice in Montreal for art lovers, tourists and general public to view the distinct design and decor elements. Highlights from the art collection feature sculptures, paintings, photography and drawings, including a multitude of art disciplines.
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