RALPH LAUREN joins forces with live-streaming app Periscope to show off the Ralph Lauren Collection show in London, live from New York.
As models strut the catwalk at Skylight Clarkson Square in Manhattan, Londoners will be able to watch the spring 2016 show as they pass through Piccadilly Circus, where the show will be projected on a screen, according to Women’s Wear Daily.
Leading up to the show, the event will be teased with tweets from the brand’s account to its 1.3 million Twitter followers.
Ralph Lauren will plug the event by means of its Twitter handle, #RLRunway and tweet from @Twitter and @Twitter_Fashion.
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