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Fendi to open Roman pop-up store in Harrod’s

Fendi pop-up boutique London

Fendi is honoring its new Roman headquarters with an Italian-themed London pop-up store this August.

Fendi pop-up boutique London

The luxury fashion house is setting up shop in the UK capital’s upmarket department store Harrod’s, Women’s Wear Daily (WWD) reports.

Fendi pop-up boutique London

The brand will be giving shoppers the chance to design a 3Baguette bag, with Silvia Venturini Fendi herself judging the entries, and the winner receiving a unique bag designed by Venturini Fendi for Harrods.

Fendi pop-up boutique London

Special edition accessories will also be for sale in the space.

Fendi pop-up boutique London

Fendi recently opened up its new headquarters in Rome’s Palazzo della Civiltà Italiana. The 1930s-style building will be recreated in Harrod’s by Andrea Mancuso and Emilia Serra from the design studio Analogia Project.

Fendi pop-up boutique London

“We wanted to tell the story of the Palazzo Della Civiltà Italiana and this new chapter in the history of Fendi,” CEO Pietro Beccari told WWD.

Fendi pop-up boutique London

“Sharing the message and our ‘Roman-ity’ around the world is important in this new stage of our brand’s evolution, so bringing a little piece of Rome to Harrods with this pop-up is such a wonderful opportunity for us.”

Fendi pop-up boutique London

“The concept is a continuation of the windows theme we introduced earlier this year, only this time visitors will be able to fully immerse themselves within the space.”

Fendi pop-up boutique London

The Fendi pop-up at Harrods will run August 6-30.

Fendi pop-up boutique London

The post Fendi to open Roman pop-up store in Harrod’s appeared first on LUXUO.

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