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First look: New Prada pre-fall 2015 campaign

Prada Pre-Fall 2015 Campaign

‘s latest pre-fall collection campaign emits an intense, minimalistic vibe. The images were shot in the New York studios of American fashion photographer Steven Meisel.

The intense portraits aim to “play with the asymmetries and ambiguities men and women share with each other,” according to the brand.

Prada Pre-Fall 2015 Ad Campaign

Models starring in the print campaign include Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones, Johannes Spaas, Natalie Westling, Finnlay Davis, Julia Nobis and Tim Schuhmacher.

Prada Pre-Fall 2015

Each photograph features a male/female couple, alternately aloof, or intimately entwined, with the neutral gray backdrop drawing the audience’s focus to their eyes.

Prada posted that the attitudes on display are “elegance, poise and dare.”

Prada PreFall 2015 Campaign

The post First look: New Prada pre-fall 2015 campaign appeared first on LUXUO.

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