Introduced back in 1995, la Prima which means ‘The First’ in Italian was modelled after a tailored jacket. This time around, Giorgio Armani has given the bag a modern update. The new silhouettes see the classic iteration with an adjustable shoulder strap making the bag a shoulder bag or crossbody bag. On the inside, there are three pockets, a mirror holder, and a lipstick case. Giorgio created the bag which fuses functionality and feminity- a bag suited for the modern-day woman living in a metropolis city, that can transition from day to night, seamlessly. la Prima bags are crafted in a soft vegetable calf, in natural hues and soft palmellato calfskin, arriving in a bevy of colours: white, ice, nude, leather, burgundy, dark brown, black, grass and military green, red and powder blue. For more of an evening aesthetic, there are patent crocodile and lizard options to choose from as well. The Giorgio Armani ‘la Prima’ bag starts from HK$12,500-HK$13,500 is available now through Giorgio Armani boutiques at Chater House, Harbour City, Element, and K11 MUSEA.
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