Glamping Glamour
Forget fashion and beauty, because now, glamour has stepped into the world of camping with ‘glamping’, making it more adventurous and memorable.
An insight
As global becomes glocal and people are flying out to experience a new world of luxury and adventure, it’s time to say welcome to the concept of ‘Glamping’.
Glamping is derived from a combination of two words ‘glam’ and ‘camping’. In simple words, it is about camping with luxury. It is a result of high demand for luxury camping where people wish to blend the adventure of camping with the comfort of luxury. Gone are the days when it was just about either of the two-adventure or luxury. The new generation of creative minds filled with ideas wish to explore the combination of both and the luxury travel market is undoubtedly welcoming it with all love.
Market view
Though the concept had been in the global market for a while, the Indian market is now slowly accepting it and players feel that it had a good start and they can foresee a brighter future.
To offer the best of services and views these camps are located at serene locations across India that beautifully compliments the opulent architecture of the camps.
A melange of pleasant weather, scrumptious food, mountains, lakes, and bonfires at night, make it a dream getaway. And all this is well packed with a host of luxurious amenities that will make you feel pampered and out of the world too.
Camping as a trend is growing at 46 percent CAGR (Compound Annual Growth Rate) and travellers are excited about such concept that gives them the scope to explore off-beat locations and enjoy the local essence of the place with a pinch of luxury.
So, if you are in a mood to explore the unexplored accessible, glamorous and luxurious places then make it a wild affair with your life partner at any of the below-mentioned locations and the newly married couples can plan it as an offbeat honeymoon filled with adventure and luxury.
Dera Amer, Jaipur, Rajasthan
Enveloped by a forest, this unforgettable luxury camp welcomes you in a different way. Wondering how? Well, as you reach, the gentle and glorious Laxmi, the in-house elephant welcomes you and makes it an unconventional greeting. The bliss comes in form of skylights against the Aravalli Hills, where you can relish a glass of wine with your companion. And call it a day, as you soak in the aura of old world furniture and luxurious bath amenities in the Instagram-able tents.
Cost: Rs 24,000/night
Where: Village Khurad, Kukas, Tehsil Amer, Jaipur; 91- 90015 12512
TUTC Kohima Camp, Nagaland
Forget road trips and say yes to glamping with TUTC Kohima Camp in Nagaland where the luxury vacation starts with a bright red chopper at Dimapur and ends in the lap of luxury, where you get a unique sense of tribal exploration too. From regal tents with exotic amenities to bonfire-led royal dinner, the vacation is one of a kind that also provides you an insight of tribal culture in an innovative and modern style. Relax and experience the spellbinding views of Mount Japfu and the lush forest. The must-experience of the place include Dimapur night market and Kohima World War II Cemetery.
Cost: Rs 4 lakh/3 nights
Where: Tekweuju, Above Japfu Christian College, Kigwema, Kohima, Nagaland; 080109 02222
Wayanad, Kerala
Nestled amidst three-acre coffee, areca nut, and pepper plantation, Grassroots of Wayanad, Kerala is a luxury glamping destination that is surrounded by mountains and stream add to the relaxing ambiance of the property that offers hiking, rafting and exotic Ayurvedic treatments in the laps of nature. And if you are a fan of home cooked food, then you can place the order for fresh and organic food too.
Cost: Rs 7,000-Rs 10,000/night
Where: Grassroots Koilery Kunnu, Wayanad, Kalpetta, Kerala; 088847 33188
QUICK GLANCE (This will go in a separate box)
What is glamping?
The term is derived from a combination of two words ‘glam’ and ‘camping’. In simple words, it is about camping with luxury. It is a result of high demand for luxury camping.
What all it includes?
Glamping includes superior luxury elements that we generally see in a 5-star or 7-star hotel. Right from a comfortable and aesthetically designed tent to gourmet cuisines, the camping all provides you with butler services. What makes it unique is the experience you get at such places.
The target market?
At present glamping as a concept is catering to a niche segment and caters to travellers who have travelled a lot and now look beyond the confines of a 5 or 7-star hotel. It concentrates more towards soft adventure luxury travel.
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