As big as Supreme is, it knows that silence is its best strategy. The brand rarely announces its next move and leaves fans clinging to leaks and rumors as they await the brand’s next move.
The latest round of rumblings suggests that Supreme’s latest shakeup isn’t related to clothing at all (probably for the best). Specifically, Supreme is supposedly heading to Berlin, where it’ll open a new flagship store.
Supreme has been nothing if not selective about its store locations. It still only has four American shops: two in New York and two more in California.
It also just opened Supreme Milan earlier this year, bringing its European store count to three.
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Berlin make plenty of sense for ‘Preme.
It’s a hip city with a melting pot culture not unlike that of Supreme’s hometown.
A longtime hub for streetwear and sneaker culture, Berlin hosts loads of like-minded creative types like Firmament, 032c, and a media company called Highsnobiety — there’s a readymade community here that’s well-prepared for a new Supreme store.
According to an anonymous source, Supreme’s Berlin store is opening later this month at Torstraße 74. The space has been under construction for a while but some ‘Preme-branded flyers pointing to the address have surfaced online.
More glaringly, if you Google the address, you’ll see that it’s already been cached as a Supreme store — a pretty good sign that paperwork has been filled out and websites updated.
There’ll be a friends and family event on November 10, according to our source, before Supreme Berlin officially launches on November 11, presumably with a themed Box Logo T-shirt.
It’s not like Supreme has been terribly coy about the reveal, though. Several of its recent Instagram posts have had Berlin geotags and the city has shown up in the backdrop of some recent shoots.
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