Will the Internet break? Gigi Hadid, Joan Smalls and Lily Aldridge are doing a literal interpretation of Stuart Weitzman’s Nudist collection. The supermodel trio pose in just their stilettos in the latest campaign for shoemaker Stuart Weitzman.
The models have been named as the new ‘face’ of the brand, replacing Brazilian fashion icon Gisele Bündchen in the role.
Shot by renowned fashion photographer Mario Testino, the brand’s spring 2016 advertising campaign comprises a minimalist black-and-white image with the three models hugging one another while staring into the camera. The campaign was designed to evoke the “intimate relationship between a woman and her shoes.”
Weitzman chose the trio for their “social relevance and fashion-forward trendsetter statuses,” as well as their shared girl-next-door aesthetic. According to the brand, the fact that the women are all friends in real life was also a draw, as it plays into the perception of shoes bringing girlfriends together, “from shoe shopping to shoe sharing to shoe closet envy.”
The fourth star of the campaign is the “Nearly Nude”, Weitzman’s new block-heel version of his popular “Nudist” sandal. The chunky heel and minimalist straps give the shoe a modern edge which matches the simplicity of the global campaign.
The new ad is the latest in a series of ‘It-model’ campaigns by the US footwear label, with previous commercials featuring former brand ambassadors Kate Moss and Gisele, who also starred in the brand’s first TV commercial, a choreographed visual storytelling/music video, earlier this fall. The label has also been focusing on its artistic collaborations by partnering with brands such as Swarovski and launching a short film with filmmaker Julia Restoin-Roitfeld on a short film at the end of last year.
Founded by the US designer Stuart Weitzman, the luxury brand was built upon the idea of creating a beautifully-constructed shoe, blending fashion and function. The award-winning designer now operates 58 retail stores across the United States and in Europe, with footwear and accessories sold in more than 70 countries.
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