This one is for all the Harley-Davidson fans, as the brand recently staged a major virtual event centered toward the Asian market. The emerging markets in Asia serve as a vital piece in the puzzle 
for Harley’s expansion program. Keeping the same in view, Harley-Davidson organized its 1st ever Asia Emerging Markets Virtual HOG Rally. The team held its first-ever virtual Harley Owners Group 
(H.O.G®) rally in January 2021.
In a 90-minute show broadcasted live on Harley-Davidson’s Facebook Page (@harleydavidsonasia), the rally celebrated the community’s shared passion for freedom and adventure, attended by H.O.G® members across Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Philippines, Indonesia, Malaysia, and Thailand.
With the physical barriers, they wanted to find a way to transcend borders and continue to connect with our riders. By hosting this virtually, riders across Asia could unite and reignite the sense of camaraderie and love for 
freedom and adventure.
The rally featured entertainment from across the region, live trivia with real-time engagement used to tell the H-D story, a custom bike competition where the winner was voted in live by audiences, and more.
H.O.G. members that registered during the event received an exclusive patch, with 919 leads collected as a result.
All registrants received a voucher for 5%off selected General Merchandise at participating dealerships, all tools to drive footfall back to the dealerships.
Members from over 50 chapters from 9 countries & social media fans united through one single event. The unique vent saw 77.5k unique viewers and participated with 11.2k joining live. The video content is turned out to be the best ever video performance in terms of engagement since Jan 2020. The 919 live 
sign-ups by H.O.G. members (725) and enthusiasts (194) made it a new benchmark in the series of online events by the brand.
The pre-event press release garnered great interest with 56 pickups. And, the post-event press release garnered 14 pickups with more to come in local AEM languages. The brand also used the opportunity to raise further awareness of the H-D21 event.
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