We all like to be part of the inner circle, don’t we? You can deny it all you want, but knowing that you’re a VIP with special perks is always exciting. Of course, becoming a VIP often takes knowing the right people or putting in a lot of work. Not at adidas.
adidas EU Members Week begins on August 23, featuring highly anticipated drops, exclusive content, and nonstop action. You can celebrate the whole thing exclusively through the adidas CONFIRMED app.
The virtual celebration of adidas Members Week is led by a range of sneaker collaborations. Pharrell Williams continues his exploration of “Humanrace”, connecting people with love, passion, and energy to celebrate diversity. Alongside Pharrell is longtime adidas collaborator Jeremy Scott. Scott’s adidas collaborations have garnered a cult fan base by pushing boundaries with playful, avant-garde design and the latest iteration promises to continue this trend. Finally, Kerwin Frost’s internet-breaking Forum collaboration is set to drop. DJ and general style icon Kerwin Frost’s wild Three-Stripes collab has probably appeared on your IG feed recently — it’s truly one of the most unique collaborations to date.
Aside from the collaborations, there’s a whole host of exclusive members’ products to shop too. From limited Ultraboosts to Y-3 releases and Forum Lows, if you miss out on any of the high-profile collaborations, you can still shop limited drops.
Ahead of these exclusive adidas Members Week releases, adidas is bringing back the Golden Ticket raffle for EU customers. Until 5pm CEST on August 23, adidas CONFIRMED app users can enter the raffle to win a Golden Ticket which will guarantee the Members Week hype drop of their choice. Be sure to download adidas CONFIRMED and enter for your chance to win a Golden Ticket before adidas Members Week begins because the exclusive collaborations are set to be collector’s pieces soon.
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