Highsnobiety has re-entered the NFT game. After reporting on the rise of the NFT in the fashion space ( we’re looking at you Havaianas, ASICS, Gucci, Givenchy, and Glenn Martens — the list goes on) and predicting what’s next for the medium, it only felt fitting that we made our own.
We teamed up with digital artist Geoffrey Lillemon — who’s twenty-year career in the industry has seen him work with Beyoncé, Lady Gaga and Gucci among others — as well as SuperRare Labs, a pioneering marketplace for curated NFT artworks, and our favorite throwback brand, Moonboots, to create a set of three NFTs based around an original character; The Space Cowboy.
“Moonboots, of course, are connected to the cosmos,” Lillemon says when asked about the concept behind the work. “But I wanted to refresh the idea of outerspace, using a white background instead of dark black.” Lillemon has a
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Like his other pieces, these NFTs are rooted in absurdity. “The work focuses on a cowboy who’s struggling to keep his off-the-beaten path lifestyle under control, because he’s dealing with the lack of gravity on the moon,” Lillemon explains.
Of course, every cowboy needs a pair of (fancy) boots and our Space Cowboy and his horses are decked out in our exclusive collaborative Moonboots. What’s more, each NFT comes with a physical pack of the Highsnobiety x Moonboots collection that includes one pair of Moonboots and one Alpaca sweater.
Each one-of-one NFT will be auctioned for a starting price of .025 ETH and for 24 hours only. Check out images of the NFT above and head to SuperRare for full details around the release, dropping this Friday.